At KRA Group, we tailor our services to meet clients’ exclusive goals and objectives. Some of the activities include:  

Media relations: ASEAN’s media landscape is increasingly complex. There is a need for clients to engage not only national and regional media outlets, but also their international counterparts to effectively push their narratives. The KRA Group has built an extensive local, national and global elite media network which can be tapped into for engagement strategies to create positive outcomes for clients.

Business advisory: The KRA Group’s strong research team has proven capabilities in offering in-depth insight to clients to assist with new market entry, competitor analysis, reputational due diligence, investment strategies and other related corporate actions.

Stakeholder management: The KRA Group has a proven track record in identifying and engaging political, business, media and civil society stakeholders relevant to our client’s reputational needs. KRA puts together events in order to provide opportunities for clients to meet with stakeholders and engage constructively on issues that may be vital and sensitive in nature.

Strategic communications: The KRA Group is also able to undertake strategic communications work on behalf of clients. Our team of experts have the capacity—on short notice—to craft impactful strategies and messaging for clients as well as effectively manage reputational crises on a multiplatform, multinational basis.

Consensus Building: Clients may need to influence stakeholders on specific proposals or corporate actions. KRA devises strategies on who to engage with and provides advice on the issues and approach to take.

Media monitoring: At the KRA Group, we believe that knowledge is power and that timely knowledge is even more powerful. Hence, we closely monitor various sources in print and online publications, as we strive to provide clients with the most up to date information to assist clients’ decision making. Statements made by key stakeholders and issues of interest channeled through mainstream, online and social media are continuously monitored and analyzed.

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